tag:blogger.com,1999:blog-27606211.post1681112041993034712..comments2023-06-04T11:38:40.921-04:00Comments on words / myth / ampers & virgule: Mix and match typefacesDick Margulishttp://www.blogger.com/profile/10169512038331158003noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-27606211.post-59622622226587383302008-03-01T15:12:00.000-05:002008-03-01T15:12:00.000-05:00Hi India,I started out with three test designs. Tw...Hi India,<BR/><BR/>I started out with three test designs. Two used serif and sans to effect the contrast, and the third used roman and italic in one family. The client's gut reaction was that the third sample was a stronger contrast than the first two--even though to my eyes, the contrast between serif and sans was much more obvious.<BR/><BR/>So it always pays to test your hypothesis with your client. Sometimes our job is to steer the client away from a bad choice; but sometimes our job is to let the client's reaction guide us in our design choices, right?Dick Margulishttps://www.blogger.com/profile/10169512038331158003noreply@blogger.comtag:blogger.com,1999:blog-27606211.post-14433832246101654652008-03-01T14:50:00.000-05:002008-03-01T14:50:00.000-05:00Looks like a smart and handsome solution. I'll hav...Looks like a smart and handsome solution. I'll have to look into Deepdene; I've heard of but never used it.<BR/><BR/>When I have projects like this—which I do at least once a year, as I design and typeset an annual journal of oral history interviews—I often choose a type family that includes both serif and sans serif branches. Last year it was Leitura by Dino dos Santos, but in previous issues I've used Quadraat and Scala.Anonymousnoreply@blogger.com