PMA is dead. Long live the IBPA
The official switchover takes place in another week. But I got a postcard about it today, so it’s not a secret. The new URL is www.ibpa-online.org (still showing the PMA logo until the switchover, though).
Name changes are always problematic, whether for corporations, brands, or nonprofits. Old friends can’t find you anymore. People are confused as to whether there are now two entities where there used to be one. What feels to the insiders involved like a statement of a clear new vision can seem like rearranging the deck chairs on the Titanic to everyone else, though.