Sunday, March 29, 2009
Sunday, March 22, 2009
A people person
I encounter most of my clients at a distance. I’ve had projects that lasted several months and that involved long and complex discussions by email but few if any telephone conversations. This seems perfectly natural to me. It doesn’t work for everyone, though. I recently completed a small project for one local client and I’m in the midst of a large project for another, both of which could easily have been handled entirely by email. But both of these clients are people to whom personal, face-to-face contact is important—more important than the details of the work they’re paying for. They trust their own judgment of the person they make eye contact with and shake hands with more than they trust their judgment of the goods that person delivers. So they make up reasons to stop by. That’s fine with me; I enjoy meeting clients when there’s an opportunity to do so. And it’s an excuse to straighten up the living room.
But I tend to focus on the details of the work and sometimes forget that not everyone cares as much about those details as I do. One day I may be working with a client who admits to being a perfectionist; the next I may be dealing with one who, having shaken my hand, trusts me to produce good work and doesn’t care about the minutiae.
It’s all good.
Sunday, March 15, 2009
Old whine, new bottle
Tuesday, March 10, 2009
A typographic river dark and wild
What it illustrates is something to check for on your typeset pages. The typical river consists of white space that travels down a paragraph from line to line, opening up a channel. But you also need to watch out for the darker sort of river seen here. Did you see it? If you’re not accustomed to thinking in terms of the color of the page, it may not jump out at you. Look at the word mortgage, running down the center of the image.
Sunday, March 08, 2009
I'm not hiring, but if I were...
Wednesday, March 04, 2009
Driving screws with a hairdryer
What’s wrong with this picture?
A couple things, actually.
First, “camera-ready” copy is copy that will be photographed, using large sheets of film, as an intermediate step to making offset printing plates. This is a much more expensive process than direct-to-plate digital platemaking, which the vast majority of printers (and certainly all the large book and journal printers) switched to several years ago. So the publisher who assigned this task to the editor is stuck in a time warp with respect to printing technology and is likely paying far more to get its publications printed than it should be paying. There is really no excuse for running a publishing enterprise, even if it is a nonprofit organization, so lackadaisically that major technological revolutions pass by unnoticed.
Second, Word is not a page layout program. Let me repeat that, shouting this time: Word Is Not a Page Layout Program. No, it is a word processing program. It is the de facto standard program for manuscript preparation in the publishing business, whether it happens to be your favorite word processing program or not. And, truth be told, used properly, it’s a powerful program. Professional editors probably use more of Word’s advanced features than almost any other group, and it serves their purposes well. However, it is still a word processor. Attempting to use it to produce clean typeset pages (while I know there are some who have wrangled it into doing a half-decent job on simple text pages) is akin to driving screws with a hairdryer. Plugging in a hairdryer and turning it up to Hi does not make it any better a screwdriver than it was just lying there on the bathroom vanity.
If you have any connection whatever with the publishing industry, nothing I’ve said here should be news, nor should it be controversial. But apparently some folks haven’t gotten the message yet. Amateurs are forgiven. Professionals aren’t.
Sunday, March 01, 2009
New comments policy
Henceforth, here is my policy, which I have now posted in the blog sidebar:
Comments should be signed. If a technical glitch forces you to post as an anonymous user, please include a signature, which may be a fictitious name to protect your privacy. I will hold your comment and release it for posting after I receive an email from you claiming the comment and containing your real name. Otherwise, I reserve the right to discard your comment after twenty-four hours.