Tuesday, August 28, 2007

Those were the days, my friend; I thought they'd never end

I have received word that the dot-com I worked for a few years back has finally breathed its last.

Those were heady days. The company had substance—a product that, put to good and widespread use, could have made a real difference in the way businesses operate. The tragic flaw was that using it effectively required companies and individuals to commit to using it diligently. And diligence is not a widely or consistently practiced virtue in Corporate America anymore.

I got in on the ground floor and wore many hats there. I helped craft the initial business plan and investor pitch. I prototyped the initial user interface. I was the first—and for a while the only—tech writer. I designed the company’s logo. I designed and wrote the marketing materials. I bought the artwork to decorate the offices (the investors commanded us to spend, and I spent). I designed the Web site—at least a couple of iterations of it—and managed it. I built the intranet site.

IDe logo

And I lapped up the Kool-Aid, exercising my stock options because I was certain the company would go public the next quarter. The next quarter. The next quarter.

The next quarter never came. My shares are worth bupkus.

But I learned a lot, worked with some great folks (and some others), and had a lot of fun.

Now the doors are closed; the artwork and furnishings are dispersed. The website is still live because the hosting provider was paid, but soon that will vanish, too.

R.I.P. IDe


Blogger Shefaly Yogendra said...

Interesting story of the dot-com era!

To take something from your title and extend it:

We'd live the life we choose,
We'd fight and never lose,
For we were young,
And sure to have our way...

5:44 AM  

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