Tuesday, June 03, 2008

Kinky corporate logic strikes again

Great news for Sir Speedy and AlphaGraphics!
Kinko’s, a household name (or whatever the cubicle farm equivalent of household name is) was bought by FedEx a few years ago and has been operating under the FedEx Kinko’s name since then. If you type www.kinkos.com in your browser, you’ll be redirected to the FedEx site, but the Kinko’s brand name is still displayed prominently.

Today, FedEx announced they’ll be dropping the Kinko’s name in favor of FedEx Office. Uh huh. Brilliant move. Store closings to follow.

File under: Peter Principle

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