Wednesday, April 25, 2007

There are two kinds of people in the world

There are 10 kinds of people in the world, those who understand the binary system and those who don’t.</ rimshot> I never get tired of that joke. Wish I knew who wrote it.

Yesterday, advertising for peanuts posted a link to a marketing site for a new book. I thought the site was cool, but more to the point, I thought that other people involved in publishing would be interested in it as an example of what I assume is effective marketing. It’s certainly different from the typical one-book promotional site, many of which are churned out based on standard templates.

So I posted the link on a mailing list for small publishers.

Responses did not fall along a bell curve, as one might expect. People either love the site or they detest it; nobody is on the fence about it. The ones who hate the site can’t even see themselves making a business decision in support of a book that would lead to such a quirky and creative site.

So I’ve concluded that there are two kinds of people in the world, those who love the site and those who hate it; but I have no idea what the difference between those two groups means in terms of personality, politics, or psychological makeup. In other words, this would be a great screening test for pollsters and psychologists, if only we knew what it was measuring.

1 comment:

Stephen Tiano said...

I knew immediately which site you meant--and not from seeing any posting of yours; I must have missed it. "The one with the copy written on the refrigerator top," I thought.

I must agree with your take that either you love it or hate. Thing is, that changes for me. Either I love it or hate it each time I've seen it. It sometimes annoys me each time I see it--two clever by half. Other times I thing, "You made me look."

The latter is prob'ly what's more important, getting people to look. Unless, I sppose, t annoys people so much they never buy the book. But that's the rub with all promotion, isn't it? To get people's attention? Or is it measured strictly by sales of the product that's promoted?

Stephen Tiano