- carat instead of karat
- Hooters (capped) instead of hooters
- “hot-air balloon—you need the helium to get it up…” Okay, this was in a direct quote and Madeleine Albright should know better, but unless the point is to mock Albright’s unfamiliarity with how balloons work, the quote should not have been used.
- “Smokey-the-Bear” instead of “Smokey Bear”
occasional essays on working with words and pictures
—writing, editing, typographic design, web design, and publishing—
from the perspective of a guy who has been putting squiggly marks on paper for over five decades and on the computer monitor for over two decades
Sunday, October 04, 2009
And as long as I'm being grumpy
The New Yorker, October 5 issue, page 25 (“The Talk of the Town”). Four-count-‘em-four editing errors on a single page. Possibly a new record for the magazine that used to pride themselves on the excellence of their copyediting and fact checking.
Posted by Dick Margulis at 8:33 AM
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it's all about cost-cutting. Too many magazine publishers (the actual company, not the ad sales staff) think the technology will save them, and they can trim their "excess" production staff. (but I'm not bitter)
we're told there's no money for freelance proof readers and fact checkers, no money to make revisions, and no time for the one or two people responsible at the title to go over every page thoroughly.
they'll get the audience they deserve (as I said, I'm not bitter)
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