Tuesday, October 27, 2009

You should know this about book publishing

Steven Piersanti, president of Berrett-Koehler Publishers wrote The 10 Awful Truths about Publishing. Worth reading. Thanks to Amy Einsohn for the link.

1 comment:

Michael A. Banks said...

7. Most book marketing today is done by authors, not by publishers.
It has always been this way.

8. No other industry has so many new product introductions.
It has always been this way.

9. The digital revolution is expanding the number of products and sales channels but not increasing book sales.
The "digital revolution" is also diluting the cumulative quality.